Amara Por Dios

Swedish artist Amara Por Dios is in the UK this week, and we caught up with her at Leake st. yesterday to watch her do this awesome piece. Get down there in the next few days to see it before it goes.

Tommy Guns x Superdry

A hybrid of the traditionally British and Americana, Tommy Guns hair salon has teamed up with Superdry‘s flagship store on Regent Street and we couldn’t be more impressed with the results – retro, yet modern.

The official launch took place this week, and brings a whole new perspective to retail, with the possibility of your shopping, hair and nails being done in one locations.

Check out their Twitter page to find out more.



Available to buy here


Coffin On Cake PR do press days like no one else I know. They house some of the most unique, desirable and distinctive brands going, and always find creative ways to present the collections when it comes to showing people like us what their brands have got coming up for the next season. It’ll just make you want to own every single item, I sure did. Coffin On Cake have recently relocated into their new showroom, on Redchurch Street, Shoreditch so was the perfect opportunity to show off their new pad. Their press day ticked all the right boxes for me, and was finished off perfectly with the awesome goody bags. Take a look through what they have got going on, props guys!



DC Shoes Autumn/Winter Press Day 2012.

A few days back we at Sofi Donuts headed down to the DC Shoes Showroom in The Old Truman Brewery, Brick Lane to take a look at DC’s up and coming A/W 2012 mens and womenswear range. The showroom was stocked to the rafters with fresh clothes, ski wear, snowboard decks, hats, kicks and to our empty stomached delight, lovingly made bagels from the bagel shop. Check out our snaps, and see what you think! The rain this week sure aint putting us off getting a sneak preview at what’s to be hitting the stores this autumn. Thanks DC, was a pleasure.




WeSC SS12 Collection Launch Party

WeSC launched their SS12 collection last night at their store on Carnaby Street in London, and a good time was had by all. The new collection features WeActivists Jason Lee, Peter Stormare, Beth Riesgraf, Kim Matulova, Shelly Zander, Steed Lord, Lady Tigra and plenty more. If you weren’t in the mood for summer already, this lookbook will have you praying the days move faster than ever.

Have a look at the official campaign over on the WeSC website and check out the vid below.

WeSC Spring 2012! from WeSC on Vimeo.

On The Big Screen: Shame

“Oh my God.” – The first words to come out of my mouth after the credits started rolling. Not because I was shocked or offended, but purely because of the odd emotional rollercoaster you experience while watching the film.

Sofidonuts was kindly invited a special screening of Steve McQueen’s second directorial venture, Shame, a highly controversial film starring beauties Michael Fassbender and Carey Mulligan as siblings. Sex addict, Brandon (Fassbender) is forced to confront his lifestyle as his condition worsens once his troubled sister (Mulligan) pays him an unwanted visit. Writers, McQueen and Morgan put emphasis on the performance of rituals throughout the film, which are fuelled by the modern-day advances in technology such as Skype, webcams and the Internet.

You only had to glimpse at the person next to you (which I found wasn’t really appreciated when watching films of this subject matter) to realise the various interpretations and emotions the audience experience: some people expressed looks of disgust, others sadness, and there were a few excited or humoured expressions in the mix too. Scenes were awkward (which explains why I was looking at other people’s expressions), but that was key to McQueen’s approach. McQueen went on to say that he hopes the film will “start a conversation” – that Shame will act as a starting point for open discussions on sex addiction.

I should probably be reluctant to say so (or ashamed…sorry!), but Shame is visually captivating – those shots of late night New York, the glitz and glam of The Boom Boom Room, the stellar apartments of the middle-class Manhattan office worker. Shame features scenes which are expected, plenty that is unexpected, but also those that make you frighteningly aware of parallels between your life and Brandon’s…just on an amplified scale. But to sum up the film: Can I see people hanging out on a movie night, ten years from now, with Shame at the top of their ‘to watch’ pile? Not quite. But a part of me does wonder whether Tiger Woods, Eric Benet, David Duchovny and other self-confessed sex addicts will be suggesting that their partners go see it… If you still have no idea what I’m talking about, check out the trailer.

Shame reaches cinemas across the UK tomorrow.

Weekend Offender Soho Store Launch.

Last night, D’arblay Street gave way to the store launch of men’s street wear label Weekend Offender. All hail Bodean’s and the mega table of meat they supplied, with props to Budweiser for hanging out conveniently in ice buckets. Well the store is up all and running, so pop along ‘ave a look at their threads and get your hair cut too.


Tara Scarlet launch their first undergarment line.

Earlier on this evening, we at Sofidonuts were invited along to the launch of vintage inspired undergarments by Tara Scarlet! Hosted by the Rare Tea Company, in a charming little tearoom on Shoreditch High Street. Gin ‘n’ Tea was served up in dainty teacups and the Shoreditch Sisters had put on a great spread of tarts and cakes. It was all looking pretty good there this evening, with everyone dressed up in true glamorous vintage style.
The undergarment line included camisoles, half-slips, French knickers and full slips too. All available in black and nude, these pieces have been made with ‘time-honoured attention to detail’ in mind and for made for vintage lovin’ gals! Thanks ladies, was a lovely night.


On The Big Screen | Parked

Directed by Thor’s Darragh Byrne, comes Irish film, PARKED – the story of a secluded man named Fred who lives a lonesome life, until he befriends a young junkie with an optimistic take on life.
Colm Meaney and Merlin’s Colin Morgan provide a striking portrayal

of a dramatic friendship between two unlikely characters, whom fate has brought together. The film looks at the simple pleasures of life as the characters face both the good and the bad together – It’s not long until an attractive music teacher walks into Fred’s life and he begins the struggle to balance his life out in terms of what he really wants.
Parked will be showing at The Tricycle Theatre and Apollo Cinemas from 25th November. There are still some tickets available for the premiere screening of PARKED at Leicester Square’s Apollo Cinema here.