Via.
WeSC SS12 Collection Launch Party
March 16th, 2012 by Mojo
WeSC launched their SS12 collection last night at their store on Carnaby Street in London, and a good time was had by all. The new collection features WeActivists Jason Lee, Peter Stormare, Beth Riesgraf, Kim Matulova, Shelly Zander, Steed Lord, Lady Tigra and plenty more. If you weren’t in the mood for summer already, this lookbook will have you praying the days move faster than ever.




Have a look at the official campaign over on the WeSC website and check out the vid below.
WeSC Spring 2012! from WeSC on Vimeo.
TukTuk Switcheroo.
March 5th, 2012 by StephSofidonuts meets Arturo Elena.
October 20th, 2011 by StephWho?
Arturo Elena
What do you do for a living?
Illustrator, mainly of fashion.
Talk us through a day in the life of you..
I wake up early. When I arrive to my studio, I play music and straight away I start working, first I check all my emails and then I start drawing. I also spend quite a lot of time talking with my clients and in Skype talking to Sara, my agent based in London. In the afternoon, after a small ‘siesta’ (I do this always) I continue working or I go out for meetings. The last hours of the day I normally dedicate it to my personal life.
What….
Makes you cross?
The lack of honesty and proffesionality.



Makes you happy?
Being able to live from doing what I like the most : illustration and fashion.
Whats…
Your most missed memory?
I could not choose one, I would say that unfurtunately I have many and that all of them are related with different aspects of my personal, proffesional and family life.
The last thing that you have bought?
A perfume for my mum.
I’m very good at …
To make people open up their heart to me…
But I’d like to be very good at …
To control in a better way my character..
Three…
Words you use all the time…
Hug, kiss and thank you.
Most visited websites?
Tom Ford. Com, Style.com and treshaute.tumblr.com
Most listened to albums…
I don’t normally listen to specific albums, I enjoy listening to a radio station that plays thecno, house and disco music, but my favorite artists are Madonna, Pet Shop Boys, Annie Lenox and in general disco music from the 80’s.

Top Cities:
Paris (always), Florence and Cadiz.
If you could be asked any question in an interview, what would it be?
It would be : Would you like to receive Tom Ford and Prada’s collections as a gift??“
Arturo Elena is represented internationally by FACTORY311 – http://factory311.com/portfolios/arturo-elena/ For any bookings and enquiries please contact arturo@factory311.com.









































